The printed price is only part of what a customer pays. Searching, travelling, learning, possible downtime, and uncertainty about service can all add to the burden.A higher-priced offer may cost a particular customer less overall. The opposite is equally possible if the extra features do […]
We’ve already spent too much to stop” is one of the hardest sentences in project management. The feeling behind it is understandable: hours of work, hopes, and perhaps personal embarrassment. But it can persuade us to keep funding a project whose prospects no longer convince […]
Marketing reports that a campaign brought in two hundred customers. Sales reviews the names and finds sixty people worth a serious conversation. Finance sees just twelve invoices. An argument begins, although the first problem may be a single word.Does “customer” mean someone who left a […]
Stretch a chart vertically and a modest move can look dramatic. Widen the window and the same move appears calmer. Nothing in the price series has changed, yet the apparent angle has. That is why the geometry used in CCGO starts by defining coordinates and […]
