In many meetings, data is collected to confirm a decision already made. Encouraging figures receive attention; uncomfortable ones are explained away as exceptions. Analysis becomes an elegant defense of an opinion. Try a different starting point. Before execution, write down what would make you reconsider. […]

“We don’t know yet.” I welcome that sentence in a meeting, especially when a clear proposal follows for finding out. It stops a confident opinion from becoming, through repetition, a supposed fact on which people commit money and effort. While discussing a new service, a […]